The company was aggressively shifting from DVDs to streaming.
Streaming has moved from a secondary option to the primary way people consume video. By 2025, streaming platforms accounted for nearly in the US, surpassing cable and network TV combined. Global events now regularly see tens of millions of concurrent viewers, such as the record 61.2 million concurrent users on JioHotstar in 2025. 4. Looking Ahead: Immersive and Multisensory Media
For media planners, represents the last calm before the Super Bowl and Valentine’s Day marketing storms. Content released on this day must be highly specific, niche-driven, or emotionally resonant to capture fragmented attention.
Here’s what happened on 01.11.25—and why it matters for every content lover.