in The White Lotus prove that audiences crave flawed, funny, and powerful mature leads. 2. The Power Players of 2026
The growing appreciation of mature women in entertainment and cinema is a welcome development that reflects a broader cultural shift towards greater inclusivity and age positivity. As we continue to push for more diverse and nuanced storytelling, we must prioritize the representation and celebration of mature women, recognizing their value, talent, and contributions to the industry. By doing so, we can create a more vibrant, dynamic, and age-positive entertainment industry that reflects the complexity and richness of women's experiences at every stage of life.
As a performer, Ava Devine has demonstrated her range by appearing in various genres, including drama, comedy, and action. Her experience and skill have allowed her to take on a wide range of roles, from romantic leads to more provocative and daring scenes.
For every young actress terrified of turning 40, the new message is clear: your career is not ending. The best roles are yet to come. As Jane Fonda famously said, "The third act is not the end. It’s the climax." And for the first time in Hollywood history, we are all finally watching.
Providing system-wide leadership to efforts designed to improve the quality of health care in British Columbia.
Find out first about our news and events!
Sign up for our newsletter.
Territorial Acknowledgement
We would like to acknowledge that we are living and working with humility and respect on the traditional territories of the First Nations peoples of British Columbia.
We specifically acknowledge and express our gratitude to the keepers of the lands of the ancestral and unceded territory of the xʷməθkʷəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and səl̓ilwətaɁɬ (Tsleil-Waututh) Nations, where our main office is located.
We also recognize Métis people and Métis Chartered Communities, as well as the Inuit and urban Indigenous peoples living across the province on various traditional territories.