According to a San Diego State University study, in 2022, only 14% of films featured a female lead over 45 — despite women over 40 being nearly 40% of the population.
The landscape for mature women in entertainment and cinema is undergoing a profound transformation, moving from a "narrative of decline" toward a new era of visibility and influence. Historically, the industry has favored female youth, with many actresses seeing their leading roles dwindle after age 30. However, recent years have seen a "ripple" of change turn into a "wave" as women over 50 and 60 anchor major films, lead prestige television, and win top accolades. Breaking the "Narrative of Decline" Chasing Milf Booty 3 Official Trailer 2