Platforms are adapting to shorter attention spans by offering "small-screen storytelling"—micro-dramas designed to be watched in 60-90 second vertical bursts.

Another area of entertainment that has seen significant growth in recent years is esports and gaming. The rise of professional gaming tournaments and leagues has turned gaming into a spectator sport, with millions of people tuning in to watch the best players compete. The industry has also seen a surge in new games and gaming platforms, including virtual reality (VR) and augmented reality (AR) experiences.