This report examines the state of social media content and its impact on careers, with a focus on the landscape around February 27, 2024
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While content accelerates careers, it requires careful governance: This report examines the state of social media
Ensuring personal opinions do not alienate potential employers or violate current NDAs. Employers and clients stopped looking at follower counts
By early 2024, the "vanity metric" era died. Employers and clients stopped looking at follower counts and started looking at social media feeds as a living portfolio.
To understand the present, we must look backward. Before February 27, 2024, social media content was largely viewed through two lenses: personal (Instagram stories, Facebook updates) or promotional (brand tweets, corporate blogs). Career advice typically began with "set your profiles to private."