VR and AR are slowly finding their "killer app" beyond just gaming.
The single greatest disruptor of entertainment content in the past decade has been the rise of Streaming Video on Demand (SVOD). The "water cooler moment"—where everyone at work discussed last night’s episode—has largely died, replaced by the algorithmic orgy of "binge-watching."
Huge hits like The Last of Us and Fallout prove games are the new "prestige" source material.
Remember the Game of Thrones finale? Roughly 19 million people watched it live. At the time, it felt like a global event.
Popular media is realizing that interactivity and presence—whether it’s a live Twitch chat or a concert film in IMAX—is the antidote to the lonely, passive scroll.
