: She first gained attention by participating in Miss Bihar 2014 .
: These paid sessions allow performers to monetize their fame directly, separate from their fixed acting contracts with platforms like Ullu. Impact on the Regional OTT Market
While traditional Bollywood stars rely on box office collections, a new breed of digital celebrities is turning to —specifically "Paid Live" sessions. Aliya Naaz has emerged as a massive beneficiary of this shift, leveraging her popularity on the Ullu app to build what industry watchers describe as a "huge" and lucrative digital empire.
: She completed a Bachelor of Commerce from Mithibai College in Mumbai.