| Source | Tool | Timeline | |--------|------|----------| | Survey | Online questionnaire (Qualtrics) | March‑May 2025 | | Focus Groups | Zoom + in‑person (community center) | June‑July 2025 | | Interviews | Semi‑structured protocol | Aug‑Sep 2025 | | Secondary Data | Market sales, platform analytics | 2023‑2025 |
| Stakeholder | Direct Benefit | Long‑Term Value | |-------------|----------------|-----------------| | | Discreet, high‑quality products + community education. | Better health outcomes, higher confidence, reduced stigma. | | Employers | Lower health‑care costs, higher engagement, differentiated benefits. | Stronger talent attraction/retention, ESG compliance. | | Investors | Scalable, data‑driven business model with clear ESG story. | Sustainable growth, diversified revenue streams, impact‑aligned returns. | | Moms Helping Hand | Funding, product donations, analytics to demonstrate impact. | Expanded reach, stronger volunteer network, measurable outcomes for grant applications. | | Mercer | New revenue stream (wellness‑product consulting), richer data sets. | Position as a leader in integrated health‑benefit ecosystems. |
| Source | Tool | Timeline | |--------|------|----------| | Survey | Online questionnaire (Qualtrics) | March‑May 2025 | | Focus Groups | Zoom + in‑person (community center) | June‑July 2025 | | Interviews | Semi‑structured protocol | Aug‑Sep 2025 | | Secondary Data | Market sales, platform analytics | 2023‑2025 |
| Stakeholder | Direct Benefit | Long‑Term Value | |-------------|----------------|-----------------| | | Discreet, high‑quality products + community education. | Better health outcomes, higher confidence, reduced stigma. | | Employers | Lower health‑care costs, higher engagement, differentiated benefits. | Stronger talent attraction/retention, ESG compliance. | | Investors | Scalable, data‑driven business model with clear ESG story. | Sustainable growth, diversified revenue streams, impact‑aligned returns. | | Moms Helping Hand | Funding, product donations, analytics to demonstrate impact. | Expanded reach, stronger volunteer network, measurable outcomes for grant applications. | | Mercer | New revenue stream (wellness‑product consulting), richer data sets. | Position as a leader in integrated health‑benefit ecosystems. | puretaboo kit mercer moms helping hand link