"So," Sterling said, uncapping his pen. "We rewrite the mission statement tonight?"
"Look at our digital footprint," Clara pointed at the screen where the museum's dated website was displayed. "Kotler wrote about distribution channels long before digital was dominant, but the principle stands. The 'Place' isn't just the building anymore. If we aren't accessible online—virtual tours, social engagement—we don't exist to anyone under thirty." Museum Marketing And Strategy Kotler Pdf
Most museums focus on the top of the ladder (attendance). Kotler argues you should focus on moving a visitor from: One-time ticket buyer → Repeat visitor → Member → Volunteer → Donor. "So," Sterling said, uncapping his pen