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Historically, Malayalam superstars viewed Bollywood with caution, preferring the creative sanctuary of their home industry. However, the definition of a "pan-Indian star" has changed. While Mohanlal made a formidable splash with his menacing cameo in Kaalapani (historically) and recently in the HRithik Roshan-starrer Fighter , and seamlessly transitioned into Hindi cinema with The Zoya Factor and Karwaan , the most fascinating case study is Mammootty . www kerala mallu masala com

The 1990s were the golden era for . This was the decade of cable television. Doordarshan gave way to Zee TV and Sony, and suddenly, a housewife in Kottayam could hum Didi Tera Devar Deewana just as easily as a classical Vande Mataram . : Anjali knew that not all spices were equal