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: Many former hosts leverage their following to enter the social commerce space, where 68% of Malaysian users have made purchases directly through social platforms. Conclusion

By moving away from the constant, raw accessibility of live streaming toward a more aesthetic-focused lifestyle, she has successfully rebranded. Her current content typically revolves around: Modest Fashion: Showcasing how to blend contemporary trends with the hijab. Aspirational Living: Highlighting travel, dining, and beauty products. Exclusive Engagement: jiha malay private hijab mantan host bigo live hot

Jiha Malay's advocacy work has been met with both praise and criticism. Some have lauded her for using her platform to promote positive values and representation, while others have accused her of being a "hypocrite" for previously promoting revealing content on Bigo Live. : Many former hosts leverage their following to