Ultimately, the industry is simply catching up to the audience. Gen X and Baby Boomer women have spending power. They grew up on cinema and they have not stopped watching. They are tired of seeing their peers portrayed as invisible.

Older audiences possess significant disposable income and are demanding to see their own lived experiences reflected on screen. 🏆 Current Trends & Breakthroughs 1. Complex, Flawed, and Powerful Protagonists