: The first half of 2024 saw over ₹700 crore in business, surpassing total collections from previous years. Breakthrough Hits : Major successes include Manjummel Boys (the first Malayalam film to earn ₹200 crore), Aavesham , The Goat Life , and Premalu , all of which entered the ₹100-crore club.
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: OTT platforms like Netflix and Amazon Prime Video have broken geographical and language barriers, providing polished subtitles that allow non-Malayali audiences to appreciate films like Drishyam 2 and The Great Indian Kitchen . : The first half of 2024 saw over