: Businesses reported that organic reach and referral traffic were plummeting in 2018 , forcing social media managers to pivot toward paid advertising and video content.

A colloquial (and often debated) term used heavily in online search queries to describe transgender women or transfeminine individuals, particularly those of Asian descent.

: According to a 2018 CareerBuilder survey , more than 50% of employers rejected candidates based on their social media content.