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Aspiring creators looking to replicate the success of the major influencers from 2023 must treat their digital presence as a legitimate business. : On TikTok, she focuses on trend-based content,

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Using "soft-launch" content on mainstream social media to drive traffic to paywalled sites.

In 2023, Seltin focused on expanding her digital brand across multiple platforms, reaching a following of over @seltisweet . Her content strategy revolved around a mix of high-fashion photography and lifestyle updates.