How much work they personally have to do. "Done-for-you" services are more valuable than "Do-it-yourself" because they minimize this variable. 2. Finding a "Starving Crowd" $100M Offers by Alex Hormozi (Summary) - Greg Faxon
How certain is the client they will succeed? You increase this through social proof, case studies, and guarantees. Alex Hormozi - -100m Offers -eBook- PDF
How certain is the customer that your solution will actually work? You boost this through testimonials, case studies, and social proof. 3. Time Delay (Decrease) How much work they personally have to do
So, what makes a -100M Offer so effective? Here are some key elements to consider: Finding a "Starving Crowd" $100M Offers by Alex
A significant part of the book discusses the Value Ladder, a model that illustrates how businesses can offer increasing levels of value to customers, moving them up a ladder of offers from low to high value.
Most people offer a "money-back guarantee." Boring. Hormozi suggests offering a "Double Your Money Back" or "Work for Free until X happens." When you eat all the risk, the customer has no reason to hesitate.