The "Nickiitheboss" aspect suggests that she is now managing herself. She has fired the middlemen. She is using direct-to-fan marketing. By titling the video this way, she is telling the algorithm: This creator is relevant, she is returning, and she has authority.
Before we analyze the video, we have to understand the artist. In the underground digital music scene, branding is everything. The repetition of "Nickii" is intentional. video title nickiibaby nickiitheboss back ta top
But algorithms change. And so did the crowd. The "Nickiitheboss" aspect suggests that she is now