However, this golden age of user-generated content is not without its shadows. The race for views has led to a degradation of quality. Clickbait titles, dangerous pranks (sometimes leading to injury or legal trouble), and the spread of hoaks (hoaxes) disguised as entertainment are rampant. Furthermore, the algorithm rewards outrage and controversy. A fight in a mall or a scandal between two YouTubers often gets more traction than a well-edited short film.
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