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Women over 50 control more than $15 trillion in global annual spending. These women are tired of seeing 22-year-old models in their clothing ads. They want to see themselves. Consequently, brands (from Lane Bryant to Torrid and even luxury designers) are specifically requesting older, curvier models to connect with their aging but affluent customer base. : Use biker shorts or shapewear under long
While the "supermodel" status is still catching up, specific names are trending on platforms like Instagram and Pinterest under the "new mature" hashtags: These women are tired of seeing 22-year-old models
Two major movements have converged to create this moment: the body positivity movement and the pro-aging movement.