i-net PDFC
: This is the probability of a brand being thought of in a buying situation. It is built through "Category Entry Points" (CEPs)—the mental triggers (why, when, where, with whom) that lead a consumer to think of your brand.
: Being visible and easy to notice compared to competitors. how brands grow part 2 epub
If you're interested in learning more about brand growth and marketing, I can suggest some additional resources: : This is the probability of a brand
emerging markets, services, durables, B2B, and luxury brands Jenni Romaniuk Where to Find the eBook "when I'm tired
: These are the "hooks" that trigger a brand in a consumer's memory (e.g., "when I'm tired," "for a celebration").