The keyword is an umbrella term for three distinct but overlapping phenomena:
R. Balakrishnan has covered cybercrime in South India for 12 years and is the author of Digital Poison: How Deepfakes Destroy Lives .
We cannot delete every deepfake. But we can delete the demand for them. Stop watching. Start reporting.
Unscrupulous websites use her name to boost SEO rankings.
The next time you see that keyword trending, remember: Behind the pixels is a real actress who gave us decades of innocent, graceful performances. She does not owe the world a private video – fake or real.

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