Shows like Squid Game (South Korea) or Money Heist (Spain) have proven that language is no longer a barrier to becoming a global phenomenon. Entertainment content is increasingly reflecting a multi-faceted world, allowing audiences to see themselves represented in stories that were previously gatekept by traditional studios. Transmedia Storytelling: Worlds Beyond the Screen
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One thing is certain: will continue to evolve at breakneck speed. Our task, as both consumers and citizens, is to ensure that it remains a source of connection, creativity, and meaning—not just a machine for harvesting our attention. The future of storytelling is still being written, and in many ways, we are all the authors now. Shows like Squid Game (South Korea) or Money
Use user-generated content (UGC) to foster participation. Our task, as both consumers and citizens, is
: The rise of AI-generated virtual influencers and anchors is creating new forms of digital engagement [18, 33].
