Summersinners — !free!

Based in Los Angeles (600, E.12th Street, 90015) and London (1 Coldbath Square, Farringdon, EC1R 5HL), the concept suggests a rebellious, edgy approach to summer that refuses to abandon a moody color palette just because the sun is out.

A nod to gothic, grunge, and punk subcultures. summersinners

Yet, amidst the carefree revelry, there's an undercurrent of melancholy that permeates their existence. For the summer sinners, the season's end is a poignant reminder that nothing lasts forever. The relationships forged in the fire of summer's passion will eventually be tested by the harsh realities of the world beyond their sun-kissed bubble. The thrill of the unknown will give way to the comfort of routine, and the siren song of adventure will fade into the distance. Based in Los Angeles (600, E

Scent: sun-warmed coconut, burnt sugar, and regret (just a little). Burns for 45 hours — long enough to cancel your evening plans. For the summer sinners, the season's end is

Lust → a messy beachfront burger. Gluttony → finishing the pitcher of margaritas solo. Sloth → hammock + audiobook + ignoring emails. etc.

As the summer draws to a close, the sinners must confront the impermanence of their idyllic world. They'll return to their respective lives, carrying with them the memories of a season that will forever be etched in their hearts. The bittersweet taste of nostalgia will linger, a reminder of the transience of life and the beauty of the moments they shared.