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Traditionally, a career was defined by a static CV and a formal interview. Today, recruiters and hiring managers frequently use social media to vet candidates' soft skills, cultural fit, and industry engagement. Platforms like LinkedIn have transformed professional networking, allowing individuals to showcase their expertise through thought leadership, project highlights, and endorsements. When a professional consistently shares insightful content related to their field, they establish authority and "top-of-mind" awareness among peers and recruiters. Personal Branding as Career Capital Treating social media as a professional asset where
: Discrepancies between a candidate’s resume and their public social media activity can lead to a loss of trust during the hiring process. Southern Arkansas University 3. Transitioning Content into a Career Today, recruiters and hiring managers frequently use social