The standard edition of the album is front-loaded with some of Rihanna’s most adventurous production choices. The album kicks off with "Fresh Out the Runway," a hip-hop/trap hybrid that sees Rihanna rapping more than singing. It’s a jarring start, signaling that this isn't the dance-pop of "Only Girl (In the World)."
Another angle is the unapologetic theme of the album. Use that as a message in the content—encouraging fans to be themselves, which ties into the album's title. Maybe user-generated content where fans share how the album is unapologetic in their lives. rihanna unapologetic deluxe versionzip work