Indonesia has one of the most dynamic digital entertainment markets in the world. With a population of over 270 million and a massive youth demographic, the country has leapfrogged traditional media in many ways, making mobile-first content the dominant force.

Some popular types of Indonesian videos include:

When a local tradition goes viral, this community amplifies it until it reaches global icons. A prime example is the "Aura Farming" or "Anak Joki" dance (based on the Pacu Jalur rowing tradition), which was eventually imitated by international football clubs like AC Milan and Paris Saint-Germain in their goal celebrations.

Some popular Indonesian music videos on YouTube include: