The narrative of "Saheli" centers around themes of complex relationships, betrayal, and hidden desires.
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Unlike gurus or influencers, the host/protagonist is framed as an equal. This peer-to-peer model increases trust (Source: A 2024 study on digital trust in D2C brands found peer-led content had 2.3x higher retention than expert-led content). The narrative of "Saheli" centers around themes of