A fascinating trend in the last two years is the rise of "Skala 1:1" creators like Karlz Matters . Instead of the traditional vertical video selfie format, these creators produce short, vertical videos that mimic the aspect ratio and production quality of blockbuster movies. With realistic special effects, CGI, and dramatic acting, these 60-second videos tell complete sci-fi or horror stories, blurring the line between "viral video" and professional filmmaking.