The global entertainment industry in 2025 is dominated by a core group of "super-majors" led by , which secured the top spot at the global box office for the ninth time in a decade with over $6.5 billion in revenue. Behind the traditional giants, streaming powerhouses like Netflix and independent trendsetters like A24 continue to redefine what counts as a "major" production house. The "Big Five" Hollywood Majors
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The global entertainment industry is dominated by a handful of major studios whose production strategies shape not only market economies but also cultural narratives. This paper examines the evolution of popular entertainment studios—from the Hollywood studio system to contemporary streaming giants—and analyzes how their production models (blockbusters, franchises, and high-volume content) define popular taste. Using case studies from Disney, Netflix, and Korean entertainment studios, the paper argues that contemporary popular entertainment is characterized by risk-averse franchising, data-driven production, and the erosion of national cultural boundaries. The global entertainment industry in 2025 is dominated
