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From the brutal boardrooms of Succession to the dusty trailers of The Last of Us , mature women are no longer supporting characters in their own stories. They are the leads, the auteurs, and the arbiters of taste. This article explores how the industry got here, who is driving the change, and why the age of the "Invisible Woman" is officially over.

The data was damning. A 2019 San Diego State University study found that in the top 100 grossing films, only 29% of speaking characters were women, and that number plummeted for women over 40. For women over 60? Nearly invisible. BlackedRaw.24.07.29.Holly.Hotwife.Cheating.MILF...