Rokeach M. -1973-. The Nature Of Human Values. New York Free Press ((full)) Info

that a specific mode of conduct or end-state of existence is personally or socially preferable to its converse. His theory rests on five key assumptions: www.emerald.com

Rokeach spent nearly a decade administering this survey to thousands of Americans across different demographics. The book is a treasure trove of 1970s data, showing, for example, that: that a specific mode of conduct or end-state

"The Nature of Human Values" has had a lasting impact on the field of social psychology and beyond. Rokeach's work has influenced research in various areas, including: Rokeach's work has influenced research in various areas,

Rokeach defines values as "desirable states of existence" or "modes of behavior" that serve as guiding principles for individuals and cultures. He argues that values are not simply abstract concepts, but rather, they have a concrete, psychological reality that influences human thought, feeling, and action. Values are considered essential components of human personality, shaping our attitudes, preferences, and behaviors. Each value has both personal and social preference

Each value has both personal and social preference dimensions. The total set of values is small (Rokeach identified 18 terminal + 18 instrumental values in his survey instrument).

Rokeach’s genius was to stop the conceptual drift. In the very first chapter of The Nature of Human Values , he provides a definition so precise that it has become the gold standard: