: How marks change over time and across cultures. Availability and Digital Access
Per Mollerup’s Marks of Excellence: The History and Taxonomy of Trademarks Per Mollerup Marks Of Excellence Pdf Download
Per Mollerup's "Marks of Excellence: The History and Typology of Branding" is a seminal work on the subject of branding and logos. The book, first published in 1997, is considered a classic in the field of branding and has been widely acclaimed for its comprehensive and insightful exploration of the history and typology of branding. : How marks change over time and across cultures
Desperate, Elias pushed away from his desk and walked to the overflowing bookshelf that dominated the room. His mentor, a grumpy old typographer named Silas, had passed away last year, leaving Elias a chaotic library of design books. Elias’s fingers walked across the spines—Tschichold, Müller-Brockmann, Rand—until they stopped at a thick, heavy volume bound in black cloth. Desperate, Elias pushed away from his desk and